qjgv
identity system· chapter 01 · mark · mascot · sigil · wordmark
one glyph · four scales · zero ambiguity
the zero mark is the eye-in-square. it appears at every scale in the brand surface — favicon, mascot, signature glyph, ceremonial sigil. naming is bounded; the wordmark never changes case.
as of
forge · live
type a handle · the brand mints every artifact deterministically: shortId · monogram · 4×4 sigil avatar in three postures · 24×24 cohort punk · the four mark verb-states. authority is the @zero/brand-runtime ; the page only renders.
handle · letters and numbers · case-insensitive
presets · canonical handles
CI
paperliveretired
observedeciderefuseevent
trade receipt
- handle
- cicada
- shortId
- /a/qjgv
- monogram
- CI
- cohort
- AESTHETE
- seedHash
- 39fef3d6
- palette
- hair 6 · visor 13 · jaw 3 · body 15 · accent 14
- authority
- @zero/brand-runtime · same handle, same artifact, every render
as of
01 · markthe watching eyefour states · one mark
the brand glyph carries verb-state · observe · decide · refuse · event. swap the state, the bar position changes.
as of
02 · mascotthe watcherthe mascot watches · always
the mascot is the public-facing operator persona. it appears in the rail, the journal lede, and on every signed surface. it never speaks; it only looks.
as of
03 · sigilceremonial scalethe sigil · for signed moments only
the sigil is the largest the mark ever appears. it shows up on signing ceremonies, drop receipts, and ceremonial banners. nowhere else.
as of
04 · wordmarklowercase · alwaysthe wordmark never changes case
zero is rendered lowercase. the wordmark is one of the documented brand stylizations declared in typography.intelligence.contract.json. it never gets shouted, capitalized, or italicized.
zerozero
| property | value |
|---|---|
| case | lowercase · always |
| family | JetBrains Mono · 700 |
| tracking | −0.02em |
| weight | 500–700 (context-aware) |
| color · brand | var(--brand-signal) on dark |
| color · neutral | var(--bone-1) on dark |
never
never set the wordmark in title case (Zero) · never in all caps (ZERO outside of structural micro-labels) · never italicized · never on a busy background.as of
05 · namingboundary locknaming boundary · what is and isn’t zero
the brand universe is private; the engine is public. these naming rules prevent leakage between them.
| scope | name | where |
|---|---|---|
| engine | zero | open-core runtime · public engine (ADR-109 dual-track) |
| floor | getzero.dev | public site · live trading floor |
| brand universe | zero-universe | private monorepo · canonical contracts |
| operator agent | operator-N | signed agent identity |
| signed agent | artist · @handle | tribute to kaikai kiki record-label model |
rule
the private lexicon stays private. inheritance-family references and operator-only verbs live in zero-universe and never appear on any getzero.dev surface. the quotation-rule gate enforces this on every build.