translation table
leverageuse
utilizeuse
facilitatehelp
synergizecombine
operationalizeship
in order toto
at this timenow
due to the factbecause
microcopy· three laws · component-level rules
every word ships with a budget
voice is constant. tone bends to surface. clarity says what it does, concision earns every word, character keeps it lowercase and terse. the rewrite tester runs against the banned-phrase ledger live.
as of
01 · voice / tonevoice constant · tone per surfacevoice is constant. tone bends.
same brand, four registers. ceremony surfaces still ship lowercase, but with date and signature attached. refusal surfaces use single-line present tense, no apology.
| tone | trigger | register |
|---|---|---|
default | every public string by default | lowercase, terse, precise |
ceremony | drop · settlement · league posting | still lowercase, but with date and signature |
refusal | covenant clause · denied entry | single line, present tense, no apology |
evidence | proof · receipt · replay caption | metric · unit · window · source · freshness |
as of
02 · component rulesrules per surface · enforced in the wildsix component-level rules
each kind of public string ships with a rule. the rewrite tester checks every page; the CI gate fails on banned phrases.
| bad · don’t ship | good · ship this |
|---|---|
| Click Here | watch live |
| Get Started Now! | inspect proof |
| Submit | read covenant |
| Learn More → | enter the universe |
| bad · don’t ship | good · ship this |
|---|---|
| enter your wallet address please | wallet · 0x… · only Hyperliquid wallets are supported |
| bad · don’t ship | good · ship this |
|---|---|
| Oops! Something went wrong. Please try again. | wallet must be 42 hex characters |
| bad · don’t ship | good · ship this |
|---|---|
| Nothing to see here yet! | no trades yet · place your first order to begin |
| bad · don’t ship | good · ship this |
|---|---|
| An unexpected error occurred. | fill rejected · price moved · retry |
| bad · don’t ship | good · ship this |
|---|---|
| Loading… | loading proof… |
| Please wait… | fetching journal… |
as of
03 · banned phrases47 entries · CI-enforced47 phrases · banned
the CI gate (check-microcopy.mjs) fails the build on any of these in public surfaces. exceptions live in three intentional fixtures only: /microcopy, /voice, /writing.
click herelearn moreget startedsubmitplease waitoopssomething went wrongweouruswe'reyou canfeel free tosimplyjusteasilypowerfulseamlessnext-gencutting-edgerobustleveragesynergybest-in-classworld-classrevolutionarygame-changingdisruptunlockunlock the powerall-in-onesuperchargemagicalmagicyour copilotyour assistantamazingawesomelet's get startedlet's get youno problemyou got itthank you for your patiencewe are pleased to informwe apologize for the inconvenienceoopsieseamless alpha
as of
04 · jargon translatorfrom corp speak · to plainjargon, translated
soft-warned by the CI gate. each is a hint, not a hard fail—but ship enough of them and the surface drifts off-brand.
as of
05 · live graderpaste any line · graded against the contractrun the grader yourself
grade · —0 / 100
samples ·
as of
06 · sentence-length budgetavg ≤ 12 · max 22every paragraph has a budget
Average across a paragraph must be ≤ 12 words. No single sentence may exceed 22 words. Code blocks and proper nouns are excluded.
avg ≤ 12 wordsmax 22 wordscode blocks excludedproper nouns excluded
as of
07 · closing ruleevery word, signed · every word, paid forcharacter is the residue of clarity and concision
a public string that takes 12 words to do the work of 5 is paid for in attention. attention is the only currency that does not renew. budget every word.